PRANAON

ABOUT

In 2014, we were approached by Billy Simmonds, former Mr Universe and founder to update his PranaON Brand and packaging. We achieved what he was looking for and have seen this brand skyrocket in sales, along with other Vegan Sports Nutrition brands developed along the way.

BRAND IDENTITY

The brief here was a simple one – creating the look using an organic + modern mix of elements as the product moves across several demographics from health stores to fitness, bodybuilding, gym areas.

PRODUCT PACKAGING

PranaON’s base was black matte bags giving great contrast for usage with colour coding that was used for flavour and product type to create a point of difference on the shelf and immediate recognition. Our plan was to create an association this way being visual and direct.

PRINT COLLATERAL

The Print collateral created was based around Trade Shows and Expos. Brochures giving detailed nutritional information was important here due to the health conscious market. Point of Sale material such as pull-ups, teardrops, table cloths, large format banners that is simple and brand orientated. We had to make sports nutrition fresh and exciting to make a dent in this market. All of this would point to the new Website and Online Store…

WEB

In creation of the websites, Eco Superfoods was first and is an overview of the various brands. Then PranaON and Kaaya Health. PranaON is eCommerce and linked with a variety of systems including WooCommerce, Unleashed and Xero.

PROJECTS

Brochures & Flyers
Business Cards & Stationery
Expo Displays
Logos & Brand Identity
Packaging & Labels
Printing
Promotional Material
Signage Design
Signage Printing
Social Media Assets
Specialised Forms
System Integration
Vehicle Wraps
Video & Motion Graphics
Web Design & Development

PRANAON

ABSOLUTE FOOTCARE

ISPS