ABSOLUTE FOOTCARE

ABOUT

We were initially hired by Luke Sinclair (Owner/Director) to design a simple brochure for Absolute Footcare in 2010. The brief was to give the brand a technical feel. After achieving the client’s goals, we then began work on a website design which was developed by a third party. After developing a good working relationship with Luke and his team, we began work on all company projects moving forward, which included updating brand, packaging of products, development of software that included online prescription platform and a new internal design of the main shop at Southport.

BRAND IDENTITY

The brief – creating a clean, scientific look using a modern mix of elements and colour for boldness. The use of a streaming patterned background was also important to give the scientific look. This was Luke’s existing brand and we just updated the logo for the style we were looking to campaign with. Creating a simple vector skeletal foot but leaving the rest fairly unchanged because of the brand’s establishment.

WEB DESIGN

Absolute Footcare is a podiatry knowledge base and online retail store using only the best shoes as prescribed by the podiatrists. Orthotic Supplies is another online store for trade clients members only for purchase of raw materials in orthotic creation.

SHOP FITOUT

Absolute Footcare is the Shop at Southport. We created some cool imagery for the walls, easy shoe display systems and a fibre optic skeleton that glows in points of soreness to give a visual focal point. All educational for understanding footcare.

PROJECTS

App Design
Brochures & Flyers
Business Cards & Stationery
Logos & Brand Identity
Packaging & Labels
Promotional Material
Signage Design
Specialised Forms
Video & Motion Graphics
Web Development

ABSOLUTE FOOTCARE

SOLSTICE QUAYS

PRANAON